How Do You Prove a Customer Came From Your Marketing?

Through call tracking and call recordings. Every channel in our locksmith advertising system — SEO, Google Ads, your Business Profile — runs on dedicated tracked numbers, so each enquiry is logged with its source and timestamp, and the call itself is recorded. You can verify every customer we bill you for, which is what makes pay per qualified customer fair.

Dedicated numbers for every channel

Here's how attribution works in practice. We provision a unique tracked phone number for each marketing channel: one on your website, one on your Google Business Profile, one in your Google Ads campaigns. When a customer calls any of them, the call routes straight to your normal business line — you answer exactly as you always do, and the customer notices nothing different. Behind the scenes, every call is logged with the channel it came from, the date and time, and the caller's number. If you run Google Ads, Google itself reports calls from ads the same way — see Google Ads call reporting — so there are two independent records of every ad-driven enquiry. No black box, no "trust us, it was us."

Recordings settle every dispute

Logs prove a call happened; recordings prove what it was. Every call we bill you for has an audio recording you can listen to yourself. Was it a real person asking for locksmith work, or a wrong number? A homeowner locked out, or a sales call? You don't take our word for it — you hear it. This is the mechanism that keeps the qualified-customer definition honest in both directions: it protects you from paying for junk, and it protects us from disputes about genuine customers. In our experience, the recordings end billing arguments before they start, because both sides are looking at the same evidence.

Your Business Profile backs it up

Call tracking isn't the only record. Your Google Business Profile shows its own insights — how many people called you from the listing, requested directions, or visited your website — which gives you an independent cross-check on the numbers we report. Google's Business Profile help center explains where to find these insights in your own dashboard. When our tracked numbers, Google's own reporting, and your profile insights all point the same way, attribution isn't a matter of opinion anymore. And on the rare occasion the records disagree, we investigate together rather than billing first and debating later.

What happens when attribution is genuinely unclear

Let's be honest about the edge cases. Sometimes a customer sees your ad, doesn't call the tracked number, Googles your business name later, and calls your main line. Strictly speaking, our marketing started that journey — but we can't prove it, so we don't bill it. Our rule is simple: if we can't evidence it, you don't pay for it. Over time, the pattern matters more than any single call: tracked enquiries rising month after month is proof the system works, even if a few genuine customers slip through unattributed. We'd rather under-bill a real customer than over-bill a doubtful one — because the model only survives on trust.

Billing based on evidence instead of trust is the whole point of performance marketing done right. Locksmith Advertising shows its work on every customer: tracked source, timestamp, and recording. You pay 10% per qualified customer — and you can verify each one. Message us on WhatsApp and we'll explain exactly how attribution would work for your business before you spend a cent.